Promoting your app

When your app is listed on the integration directory, we recommend spreading the word about your app to help promote it. After you receive your first 25 installs, you'll be eligible for Silver status and unlock additional tools to help amplify your message – get featured on the Integration Directory, inclusion in the Envoy customer newsletter, and join an Envoy webinar.

Here are some tips to help you get started promoting your app.

Write a blog post

Writing a blog post is a great opportunity to show off your app. Share the benefits your app provides with your customers, highlight the key features, and highlight customers stories demonstrating how your app helps others.

Promote on social

Promote your blog post on social platforms like Twitter, Facebook, LinkedIn, or wherever your target audiences are. Keep your posts brief, benefits-focused, with images or gifs that show your app in action.

Create an email campaign

Send a targeted message to your customers to drive installs on your app right away. Focus your messaging on customers who are likely to get value from your app. Include your blog post in the email so that your customers can learn more.

Write a press release

Publishing a press release is a great way to get your app noticed by a larger audience and can often result in additional promotion through other blogs or news sites.

Before you distribute a press release about your app, make sure that you reach out to [email protected] and let us know! If you will be mentioning Envoy, then we will need to review the press release before you publish it.

The review process can take up to a week to complete, so we recommend reaching out with your final press release as soon as possible.


Hosting webinars is another channel to share your app, show it in action, and allow customers to ask questions they might have about your app.